Section 1: Understanding Search Engine Marketing & PPC
- Technical elements of PPC
- The role of PPC in lead conversion
- How PPC can save costs compared to conventional marketing
Section 2: Formulating the right plan
- Finding the right ad patterns for your conversion
- Researching on keywords
- Organize your keywords in Excel
- Competitor Analysis
Section 3: Optimizing Your Website to drive conversion
- Optimized website user navigation structure
- Funnel optimization & Goal Completion Optimization
- An introduction to how Goal Funnels work in Google Analytics.
Section 4: Building your First Campaign with Google Adwords
- Understanding the interface of Google Adwords
- Scheduling and Targeting
- Search Campaign Introduction
- Finding the right keywords
- Copywriting
- Display Campaign Introduction
- Placement Directions
- Remarketing
- Using Bid Adjustments Effectively
- Best practices for Ads, bid strategies & budgets
Section 5: Incorporating Tracking Parameters
- Tracking Your Ads with Google Analytics & Adwords
- Setting automatic alerts
Section 6: Analyzing and optimizing your campaigns
- Finding your ROI on your campaigns
- Interpreting Your Adwords Data to Improve Performance
- Making educated decisions based on you Google Analytics data
- Performing tests to improve your performance
Section 7: Mobile App Marketing
- Understanding the basics of Ad based Mobile App installs
