Email Marketing - Benfy

Email Marketing

Email Marketing

Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Section 1: Market Research

  • Importance of conducting a Marketing Research
  • Finding the right Verticals to conduct a campaign
  • Researching for building lists for Email Campaign

Section 2: Introduction to Email Marketing

  • Email Marketing Introduction
  • Ups and Downs of running an email campaign
  • Finding the right Email Marketing Platform
  • Clarify Your Email Marketing Goals
  • Process designing to track leads

Section 3: The Secret of Success

  • Building the list
  • Formulating the right Email Structure
  • Finding the right designs to improve engagements
  • Placing the right content with Call-To-Action
  • Process designing to track leads

Section 4: Essential Factors

  • The timing to run the campaign
  • Offering the right creative
  • Copywriting
  • Mobile Responsive Emails
  • Incorporating a landing page

Section 5: Analyzing your Campaign

  • Understanding your campaign analytics
  • Checking your open rates, click-through-rates and Bounce rates

Section 6: Preparing Campaign Reports

  • Preparing the right reports to your stakeholders
  • Optimizing the flow for future campaigns
  • Any Graduation
  • Computer Knowledge
  • Passion to learn new skills
  • PDF study materials
  • Power Point slides to facilitate visual understanding
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