Search Engine Optimization - Benfy

Search Engine Optimization

Search Engine Optimization

Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO.

Section 1: Understanding How Search Engine Works

  • Evolution of Search Engines
  • What is SEO?
  • How Search Engine works?
  • How Search Engine Platforms works for keywords
  • Google Ranking Factors & How it works

Section 2: SEO Basics

  • Understanding Keywords Research
  • High Density Keywords vs. Long Tail Keywords
  • Submitting Site URL to Search Engines
  • SEO for Business

Section 3: The On-Page SEO Mantra

  • On-Page SEO: Keyword Density and Prominence
  • On-Page SEO: Keyword Density Checking Tool
  • On-Page SEO: The Basic Elements within your website
  • On-Page SEO: Secrets for Optimizing Articles
  • On-Page SEO: Interlinking within Articles
  • On-Page SEO: Anchor Tags and Anchor Texts
  • On-Page SEO: Working with Structured Data (schemas)
  • On-Page SEO: Promoting Article on Social Media

Section 4: Off-Page: SEO Link Building Strategies

  • Off-Page SEO: Submission to Local and Blog Directories
  • Off-Page SEO: Formulating strategies for effective Social Promotions
  • Off-Page SEO: Social Bookmarking
  • Off-Page SEO: Nofollow & Dofollow Links
  • Off-Page SEO: Researching for Backlink submissions
  • Off-Page SEO: Creating Lists for Backlinks
  • Off-Page SEO: Creating .Edu & .Gov Backlinks
  • Off-Page SEO: Sharing Slides to Create Backlinks
  • Off-Page SEO: Backlinks using Video Content
  • Off-Page SEO: Checking the Progress of the Keyword
  • Getting started with Affiliate Marketing for your business

Section 5: Complete Google Webmaster and Google Analytics

  • Google Webmaster Tools: Introduction
  • Google Webmaster Tools: Structured Data
  • Google Webmaster Tools: HTML Improvements & Sitelinks
  • Google Webmaster Tools: Search Traffic
  • Google Webmaster Tools: Google Index
  • Google Webmaster Tools: Crawling
  • Google Webmaster Tools: Sitemaps
  • Google Analytics: Overview
  • Google Analytics: Tracking your SEO performance
  • Google Analytics: Understanding your audience

Section 6: Ecommerce SEO (Magento Platform)

  • Understanding Ecommerce platforms
  • Robots.txt and Sitemap submissions to Magento
  • Bulk uploads of Title and Meta to Magento
  • Formulating Ecommerce SEO strategies to reduce AdWords Costs

Section 6: Technical SEO Components

  • Setting up Robots.txt File
  • Analyzing Domain and Page Authority
  • How to Audit an existing website
  • Formulating strategies to improve search rankings
  • Any Graduation
  • Computer Knowledge
  • Passion to learn new skills
  • PDF study materials
  • Power Point slides to facilitate visual understanding
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