Social Media Marketing - Benfy

Social Media Marketing

Social Media Marketing

Learn the current trends & popular platforms used in social media marketing.

Section 1: Introduction to this course & social media

  • Choosing your channels
  • Introduction to Social Media Strategy
  • Introduction to Facebook
  • Introduction to Twitter
  • Introduction to YouTube
  • Introduction to Google+

Section 2: Understanding the Basics of Content Marketing

  • Finding the right content to promote
  • Planning and Implementing a Content Strategy
  • Organizing your content for promotion

Section 3: Understanding Facebook Marketing

  • Setting up a Business Page for Facebook
  • Scheduling Posts
  • Creating Offers
  • Finding the right audience
  • Call to Action Buttons
  • Insights & Analytics

Section 4: Advanced Facebook Advertising

  • Understanding different types for Ad campaigns
  • Creating Facebook Adverts
  • Understanding Facebook Ad Manager Platforms
  • Looking into Facebook Ad Analytics
  • Understanding the basics of Facebook Power Editor

Section 5: Understanding Twitter Marketing

  • Setting up a Twitter Account
  • Following & Tweeting
  • Twitter Ad Cards
  • Twitter Analytics

Section 6: Understanding Google+ Marketing

  • Setting up a Local Business Page Account
  • Adding your Business to Google Maps
  • Importance of writing reviews and posts

Section 6: Social media automation

  • Introduction to Postcron
  • Setting up Postcron Account
  • Integrating your social platforms to Postcron
  • Scheduling and multiple network posting
  • Any Graduation
  • Computer Knowledge
  • Passion to learn new skills
  • PDF study materials
  • Power Point slides to facilitate visual understanding
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