Google Adwords - Benfy

Google Adwords

Google Adwords

Advertise locally and attract customers with the products that they’re searching for. Get your pay-per-click ad on Google today with AdWords.

Section 1: Understanding Search Engine Marketing & PPC

  • Technical elements of PPC
  • The role of PPC in lead conversion
  • How PPC can save costs compared to conventional marketing

Section 2: Formulating the right plan

  • Finding the right ad patterns for your conversion
  • Researching on keywords
  • Organize your keywords in Excel
  • Competitor Analysis

Section 3: Optimizing Your Website to drive conversion

  • Optimized website user navigation structure
  • Funnel optimization & Goal Completion Optimization
  • An introduction to how Goal Funnels work in Google Analytics.

Section 4: Building your First Campaign with Google Adwords

  • Understanding the interface of Google Adwords
  • Scheduling and Targeting
  • Search Campaign Introduction
  • Finding the right keywords
  • Copywriting
  • Display Campaign Introduction
  • Placement Directions
  • Remarketing
  • Using Bid Adjustments Effectively
  • Best practices for Ads, bid strategies & budgets

Section 5: Incorporating Tracking Parameters

  • Tracking Your Ads with Google Analytics & Adwords
  • Setting automatic alerts

Section 6: Analyzing and optimizing your campaigns

  • Finding your ROI on your campaigns
  • Interpreting Your Adwords Data to Improve Performance
  • Making educated decisions based on you Google Analytics data
  • Performing tests to improve your performance

Section 7: Mobile App Marketing

  • Understanding the basics of Ad based Mobile App installs
  • Any Graduation
  • Computer Knowledge
  • Passion to learn new skills
  • PDF study materials
  • Power Point slides to facilitate visual understanding
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