Barter Campaigns with Micro and Nano Influencers for a young clothing brand “Tuyam”.
The Challenge
Tuyam, one of the few Indian brands that bows towards sustainable and handwoven clothing, wanted to raise awareness on styling of handwoven sarees from influencers on a barter system.
About Tuyam
Tuyam manufactures handwoven sarees, and portrays femininity and their characteristics in each of their design, enabling every woman to embrace their sexuality with confidence.
The Solution
We approached micro-influencers who celebrate femininity on their content, and worked on a barter system explaining how fashion and femininity fit together.
The Result
100K
+Views
6
+Barter Influencers
300
+Shares
700
+Increase in page followers
The Result
100K
+Views
6
+Barter Influencers
300
+Shares
700
+Increase in page followers