About the Client

Established in 2014, Shraddha Children’s Academy, with its motto, “Strive, Create, Discover,” embodies the commitment to fostering a dynamic and holistic learning environment. The academy encourages a passion for learning, pushing students to exceed their limits and achieve excellence. With campuses in Kottivakkam, Padur, and Tambaram, Shraddha Children’s Academy offers education from nursery to class XII under the CBSE curriculum, balancing academics, co-curricular activities, and sports. Through innovative teaching methods and a focus on creativity, the academy nurtures students’ unique talents and ideas, fostering a culture of innovation and imagination. The goal is to inspire a lifelong love for learning and discovery, equipping students with the skills and confidence to succeed in an ever-evolving world.

The Challenge

Shraddha Children’s Academy sought to increase brand awareness and drive admissions across its campuses. The challenge was to effectively utilize PPC advertising to reach potential students and parents, enhancing the academy’s visibility and appeal in a competitive educational landscape.

Our solution:

We implemented a targeted PPC campaign strategy that included:

• Comprehensive Keyword Research and Optimization:

  • Identified high-conversion keywords related to education, CBSE curriculum, and specific locations (Kottivakkam, Padur, Tambaram).

  • Optimized ad copy and landing pages to improve relevance and Quality Score.

• Engaging Ad Creatives:

  • Developed compelling ad copy highlighting the unique features and benefits of Shraddha Children’s Academy.

  • Utilized eye-catching visuals and persuasive messaging to capture the interest of parents and students.

• Precise Audience Targeting

  • Leveraged demographic, geographic, and interest-based targeting to reach parents of school-age children in the desired locations.

  • Implemented retargeting strategies to re-engage visitors who showed interest but did not convert initially.

• Continuous Performance Monitoring and Optimization:

  • Regularly analyzed campaign performance to uncover trends and opportunities for improvement.

  • Made data-driven adjustments to bidding strategies, ad placements, and budgets to maximize ROI.

The Result

• Efficiency in Budget Allocation:Improved by 19%, ensuring optimal use of ad spend.
• Increased Admissions:Achieved a 293% increase in new student enrollments.
• Higher Conversion Rate:Enhanced by 124%, driving more inquiries and applications.
• Increased Lead Quality: Improved by 3X, ensuring higher chances of conversion.
• Decreased CPL: Reduced cost per lead by 31%, making the campaign more cost-effective.

Through a strategic and data-driven approach, we successfully elevated Shraddha Children’s Academy’s online presence and drove significant results. Our PPC campaigns effectively increased admissions and enhanced the academy’s reputation as a premier educational institution, ensuring a high return on investment for the client.