Boosting Sales for Prestige Distribution with Targeted PPC Campaigns
About the Client
Prestige Distribution, Inc. was founded in May 2004, with offices in the Chicagoland and Dallas / Fort Worth area. Prestige Distribution has grown to become a national leader in the wholesale distribution of commercial building specialty products, commonly referred to as “Division 10” in the building industry. These products include toilet compartments, washroom accessories, hand dryers, lockers, tenant storage lockers, fire extinguishers, display boards, mailboxes, window shades/blinds, bike racks, janitorial/paper supplies, and many other specialty items for any commercial and residential property.
The Challenge
Prestige Distribution sought to enhance their online presence and boost sales through effective PPC advertising. The goal was to improve budget efficiency, increase sales, elevate the conversion rate, and reduce the cost per lead (CPL).
Our solution:
We implemented a robust PPC strategy, focusing on Product Listing Ads (PLA) and Text Ads:
- Comprehensive Keyword Research and Optimization:
• Identified high-performing keywords specific to commercial building specialty products.
• Optimized ad copy and landing pages for better relevance and Quality Score.
- Engaging Ad Creatives:
• Crafted compelling ad copy and visually appealing PLA ads that highlighted the unique features and benefits of Prestige Distribution’s product range.
• Utilized targeted messaging to address the specific needs of commercial and residential property managers and builders.
- Precise Audience Targeting:
• Leveraged demographic, geographic, and interest-based targeting to reach key decision-makers in the commercial building industry.
• Implemented retargeting strategies to re-engage previous visitors and potential customers who had shown interest.
- Continuous Performance Monitoring and Optimization:
• Conducted regular performance analysis to identify trends and opportunities for optimization.
• Adjusted bidding strategies, ad placements, and budget allocations based on data-driven insights to maximize ROI.
The Result
23%
+Efficiency in Budget Allocation
Improved by 23%, ensuring optimal use of ad spend.
41%
+Increased Sales
Achieved a 41% increase in sales, driving significant revenue growth.
59%
+Higher Conversion Rate
Enhanced by 59%, resulting in more inquiries and completed transactions.
19%
+Decreased CPL
Reduced cost per lead by 19%, making the campaigns more cost-effective.
Through a strategic and data-driven approach, we successfully elevated Prestige Distribution’s online presence and drove significant results. Our PPC campaigns effectively increased sales and enhanced the company’s reputation as a leader in the wholesale distribution of commercial building specialty products, ensuring a high return on investment for the client.
Feel free to reach out if you need further assistance or more information!
The Result
23%
+Efficiency in Budget Allocation
Improved by 23%, ensuring optimal use of ad spend.
41%
+Increased Sales
Achieved a 41% increase in sales, driving significant revenue growth.
59%
+Higher Conversion Rate
Enhanced by 59%, resulting in more inquiries and completed transactions.
19%
+Decreased CPL