About the Client

Founded in 1952 in Alabama, USA, Phifer Incorporated began as a weaver of aluminum insect screening and has grown into a leader in various industries, including insect screens, solar control fabrics, drawn wire, engineered products, and designed fabrics. As the world’s largest producer of aluminum and fiberglass insect screening, Phifer continues to innovate with cutting-edge technology and design trends. Their workforce reflects the diversity, international versatility, and customer service commitment expected in today’s marketplace.

The Challenge

Phifer sought to increase their online presence, generate more qualified leads, and optimize their advertising spend. They needed a comprehensive and technically advanced PPC management strategy combined with high-converting landing pages to achieve these goals.

Our solution:

We implemented a multi-faceted and technically rigorous PPC management strategy tailored to Phifer’s specific needs, involving:

• Keyword Research and Optimization:

  • Extensive use of keyword research tools to identify high-intent search terms.

  • Implementation of long-tail keywords to capture specific search queries and reduce CPC.

• Ad Copy Creation and A/B Testing:

  • Continuous A/B testing to determine the most effective headlines and descriptions.

  • Crafting compelling ad copy with clear calls-to-action.

• Advanced Targeting Techniques:

  • Utilizing demographic and geographic targeting to reach Phifer’s ideal audience.

  • Employing remarketing strategies to re-engage past visitors and boost conversion rates.

• Bid Management and Smart Bidding:

  • Leveraging automated bid strategies like Target CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) to optimize bids in real-time.

  • Manual bid adjustments based on performance data to ensure optimal spend allocation.

• Landing Page Optimization:

  • Developing and testing multiple landing page variants to identify high-performing layouts.

  • Enhancing user experience through faster load times, clear navigation, and strong conversion elements.

By integrating these advanced PPC strategies and continuous optimization efforts, we were able to drastically enhance Phifer’s online performance. The combination of targeted ad campaigns and high-converting landing pages led to a substantial increase in lead generation and a reduction in advertising costs, ensuring a higher return on investment for Phifer.