About the Client

Kingston International Academy, established in 2016, is a distinguished school affiliated with CBSE, ICSE, and Matric. The academy is committed to providing a high standard of education, fostering both academic excellence and holistic development.

The Challenge

Kingston International Academy aimed to significantly boost brand awareness and increase student admissions through effective PPC advertising. The primary goals were to improve budget efficiency, enhance lead quality, and reduce the cost per lead (CPL).

Our solution:

We developed and executed a targeted PPC strategy that encompassed multiple advertising platforms:

• Strategic Keyword Research and Optimization:

  • Identified high-impact keywords related to school admissions and education.

  • Optimized ad copy and landing pages to align with the academy’s unique offerings and competitive advantages.

• Engaging and Relevant Ad Creatives:

  • Designed compelling ad creatives that showcased Kingston International Academy’s commitment to academic excellence and holistic development.

  • Highlighted unique selling points such as CBSE, ICSE, and Matric affiliations, modern facilities, and experienced faculty.

• Precise Audience Targeting:

  • Utilized demographic, geographic, and interest-based targeting to reach parents and guardians looking for quality educational institutions.

  • Implemented remarketing strategies to re-engage website visitors and potential leads.

• Continuous Monitoring and Optimization:

  • Regularly analyzed campaign performance to identify areas for improvement.

  • Adjusted bids, ad placements, and budget allocations based on data-driven insights to maximize ROI.