About the Client

Shraddha Children’s Academy, established in 2014, is committed to fostering a dynamic and holistic learning environment. With the motto “Strive, Create, Discover,” the academy encourages students to push beyond their limits and achieve excellence. The school offers education from nursery to class XII, following the CBSE curriculum, and operates campuses in Kottivakkam, Padur, and Tambaram. It emphasizes a balanced approach to academics, co-curricular activities, and sports, using innovative teaching methods to nurture creativity and a lifelong love for learning.

The Challenge

The primary challenge was to increase brand awareness among the local audience in Thiruvanmyur and Padur, Chennai. The goal was to establish Shraddha Children’s Academy as a top choice for holistic education in these areas, highlighting its unique teaching methods and comprehensive curriculum.

Activities:

To address this challenge, we implemented a robust Out-of-Home (OOH) strategy, which included:

• Billboards: Placed strategically at high-traffic locations to maximize visibility and reach among local residents.
• Center Medians: Used center medians for branding to catch the attention of daily commuters and reinforce brand recognition.
• Paper Insertion: Distributed informative inserts in local newspapers to provide detailed information about the academy’s offerings and achievements.
• Paper Advertisement: Ran advertisements in prominent local newspapers to reach a wider audience and build credibility.
• Sun Back Boards: Deployed sun back boards in key areas to maintain continuous brand presence and awareness throughout the day.

The Result

The comprehensive OOH strategy effectively increased local brand awareness for Shraddha Children’s Academy in Thiruvanmyur and Padur. The combination of billboards, center medians, paper inserts, advertisements, and sun back boards ensured extensive visibility and engagement, establishing the academy as a preferred educational institution in the region. The successful campaign highlighted the academy’s commitment to holistic education and innovation, attracting prospective students and parents to its campuses.