About the Client

Promed Hospital, formerly known as Vitamed Hospital, is a multispecialty hospital and diagnostic center focused on delivering trustworthy and ethical medical care. Promed prides itself on providing well-trained and experienced physicians, courteous staff, and state-of-the-art infrastructure.

The Challenge

Rebranding a well-established hospital like Vitamed to Promed was a significant challenge. The objective was to ensure a seamless transition in the minds of the local community and stakeholders, maintaining trust and continuity while introducing the new brand identity.

Activities:

To achieve this, we executed a comprehensive Out-of-Home (OOH) strategy, including:

• Public Relations (PR): Managed PR campaigns to announce the rebranding and communicate the reasons and benefits to the public.
• Hospital Branding: Redefined the hospital’s visual identity, including signage, uniforms, and interior design, to reflect the new brand.
• Billboards: Placed strategically located billboards to maximize visibility and awareness of the new brand.
• Paper Insertion & Advertisement: Utilized local newspapers for inserts and advertisements to reach a broad audience.
• Sun Back Boards & Traffic Boards: Deployed sun back boards and traffic boards in high-traffic areas to increase daily visibility.
• Umbrella Activities: Organized community engagement activities under branded umbrellas to create a direct connection with the public.
• Auto Branding: Branded local auto-rickshaws to enhance reach within the community.

The Result

The rebranding campaign successfully transitioned the hospital’s identity from Vitamed to Promed, ensuring high visibility and acceptance among the local community. The integrated OOH strategy fostered familiarity and trust, helping Promed Hospital establish its new identity while maintaining the loyal customer base of Vitamed Hospital.

This comprehensive rebranding campaign showcases the power of a well-executed OOH strategy in effectively transitioning a brand identity and maintaining market trust and visibility.