About the Client

MadRabbit is an electronic lifestyle brand with high aspirations of becoming India’s fastest-growing lifestyle audio wearable brand. Known for its cutting-edge technology and stylish designs, MadRabbit is committed to delivering high-quality audio products that resonate with modern consumers.

The Challenge

MadRabbit aimed to increase brand awareness among the local audience in Chennai, Tamil Nadu.

Our Strategy

To achieve this goal, we designed a targeted Out of Home (OOH) marketing campaign focusing exclusively on billboards. Our strategy was to maximize visibility in key locations around Chennai to capture the attention of the urban audience.

Activities:

• Billboards: We strategically placed billboards in high-traffic areas throughout Chennai, including major roads, intersections, and commercial hubs. The locations were chosen to ensure maximum exposure to daily commuters, shoppers, and city dwellers.

The Result

The targeted billboard campaign successfully elevated MadRabbit’s brand awareness in Chennai. The eye-catching designs and strategic placements ensured that the brand reached a broad and diverse audience, reinforcing MadRabbit’s presence in the local market and setting the stage for further growth and recognition.