About the Client

Kingston International Academy, established in 2016, is a distinguished school affiliated with the CBSE. The academy provides a high standard of education, fostering both academic excellence and holistic development

The Challenge

Kingston International Academy aimed to increase brand awareness among the local audience in Vellore, Tamil Nadu.

Our Strategy

To achieve this goal, we implemented a comprehensive Out of Home (OOH) marketing strategy that included a mix of traditional and modern advertising methods. Our approach was designed to maximize visibility and reach within the local community.

Activities:

• Billboards: We strategically placed billboards in high-traffic areas around Vellore to capture the attention of daily commuters and passers-by.
• Centre Medians: Advertisements on centre medians ensured visibility for motorists and pedestrians, creating repeated exposure to the academy’s brand.
• Paper Insertion: We utilized paper insertion in local newspapers to reach households directly, ensuring the message was delivered to potential students and their families.
• Paper Advertisement: Full-page and half-page advertisements in popular local newspapers helped in conveying detailed information about the academy’s offerings.
• Sun Back Boards: Sun back boards were placed in key locations to create a strong visual impact, making the academy’s brand memorable.
• FM Ads: Radio advertisements on local FM stations targeted the local audience, reaching them during their daily commutes and leisure time.

The Result

Our targeted OOH campaign significantly increased brand awareness for Kingston International Academy in Vellore. The diverse mix of advertising methods ensured comprehensive coverage and repeated exposure, reinforcing the academy’s presence in the local community.