Section 1: Introduction to this course & social media
- Choosing your channels
- Introduction to Social Media Strategy
- Introduction to Facebook
- Introduction to Twitter
- Introduction to YouTube
- Introduction to Google+
Section 2: Understanding the Basics of Content Marketing
- Finding the right content to promote
- Planning and Implementing a Content Strategy
- Organizing your content for promotion
Section 3: Understanding Facebook Marketing
- Setting up a Business Page for Facebook
- Scheduling Posts
- Creating Offers
- Finding the right audience
- Call to Action Buttons
- Insights & Analytics
Section 4: Advanced Facebook Advertising
- Understanding different types for Ad campaigns
- Creating Facebook Adverts
- Understanding Facebook Ad Manager Platforms
- Looking into Facebook Ad Analytics
- Understanding the basics of Facebook Power Editor
Section 5: Understanding Twitter Marketing
- Setting up a Twitter Account
- Following & Tweeting
- Twitter Ad Cards
- Twitter Analytics
Section 6: Understanding Google+ Marketing
- Setting up a Local Business Page Account
- Adding your Business to Google Maps
- Importance of writing reviews and posts
Section 6: Social media automation
- Introduction to Postcron
- Setting up Postcron Account
- Integrating your social platforms to Postcron
- Scheduling and multiple network posting
