Section 1: Introduction to Digital Marketing

What is marketing?
• Conventional Marketing vs. Digital Marketing
• Types of Mediums
• Importance of Search Platforms in Marketing and Branding
• Formulating Marketing, Business and Social Strategies

Section 2: Understanding the Purpose of a Website

Types of websites
• Choosing the right domain
• Checklists for developing the right website
• Landing Pages
• Importance of Call-To-Actions
• Finding the right analytics to track users

Section 3: Google Analytics

Importance of tracking website visitors
• Setting up your first Google Analytics account
• Understanding key terms in Google Analytics
• Implementing Filters and Views
• Understanding all Analytics Reports
• Website Traffic Analysis Overview
• Social Traffic Overview
• Keyword Analysis
• Segmenting Your Traffic for better insights
• Setting Goals and Tracking Parameters
• Tracking ROI using Attribution Model
• Content Navigation
• Page Speed Insights
• In-Page Analytics
• Custom Dashboards integrated with automated reports
• Scheduled Emails

Section 4: Search Engine Optimization

Understanding search engines
• How Search Engine Platforms works for keywords
• Google Ranking Factors & How it works
• Keyword Research and Analysis
• Understanding On-Page Parameters
• Using Markup languages to drive visibility
• SEO Linking Building Strategies
• Implementing Google Plus Local
• Submission to Local and Blog Directories
• Getting started with Affiliate Marketing
• Researching for Backlink submissions
• Complete usage of Google Webmasters
• Setting robots.txt and sitemaps
• Website Auditing and Technical SEO

Section 5: Online Advertising

Technical elements of Google Adwords
• Organizing your keywords in Excel
• Competitor Analysis
• Learning different types of Online Ads
• Understanding the dashboard and interface
• Search Campaign Introduction
• Display Campaign Introduction
• Effective Copy Writing
• Using Bid Adjustments Effectively
• Best practices for Ads, bid strategies & budgets
• Remarketing
• Finding your ROI on your campaigns
• Performing tests to improve your campaign performance

Section 6: Social Media and Email Marketing

Optimization of Facebook, Twitter and LinkedIn
• Working with Social Media Ads
• Copy Writing for Social Media
• Checking your Social Media Analytics
• Email Marketing Introduction
• Finding the right Email Marketing Platform
• Building an email list via Market Research
• Running an effective Email Campaign
• Analyzing your emails via Analytics