Section 1: Market Research
- Importance of conducting a Marketing Research
- Finding the right Verticals to conduct a campaign
- Researching for building lists for Email Campaign
Section 2: Introduction to Email Marketing
- Email Marketing Introduction
- Ups and Downs of running an email campaign
- Finding the right Email Marketing Platform
- Clarify Your Email Marketing Goals
- Process designing to track leads
Section 3: The Secret of Success
- Building the list
- Formulating the right Email Structure
- Finding the right designs to improve engagements
- Placing the right content with Call-To-Action
- Process designing to track leads
Section 4: Essential Factors
- The timing to run the campaign
- Offering the right creative
- Copywriting
- Mobile Responsive Emails
- Incorporating a landing page
Section 5: Analyzing your Campaign
- Understanding your campaign analytics
- Checking your open rates, click-through-rates and Bounce rates
Section 6: Preparing Campaign Reports
- Preparing the right reports to your stakeholders
- Optimizing the flow for future campaigns