Adobe Indesign

Section 1: Introduction to this course & social media

• Choosing your channels
• Introduction to Social Media Strategy
• Introduction to Facebook
• Introduction to Twitter
• Introduction to YouTube
• Introduction to Google+

Section 2: Understanding the Basics of Content Marketing

• Finding the right content to promote
• Planning and Implementing a Content Strategy
• Organizing your content for promotion

Section 3: Understanding Facebook Marketing

• Setting up a Business Page for Facebook
• Scheduling Posts
• Creating Offers
• Finding the right audience
• Call to Action Buttons
• Insights & Analytics

Section 4: Advanced Facebook Advertising

• Understanding different types for Ad campaigns
• Creating Facebook Adverts
• Understanding Facebook Ad Manager Platforms
• Looking into Facebook Ad Analytics
• Understanding the basics of Facebook Power Editor

Section 5: Understanding Twitter Marketing

• Setting up a Twitter Account
• Following & Tweeting
• Twitter Ad Cards
• Twitter Analytics

Section 6: Understanding Google+ Marketing

• Setting up a Local Business Page Account
• Adding your Business to Google Maps
• Importance of writing reviews and posts

Section 7: Social media automation

• Introduction to Postcron
• Setting up Postcron Account
• Integrating your social platforms to Postcron
• Scheduling and multiple network posting